Not so long ago we had a restricted quantity of opportunities to shop. We either took a trip into town, shopped from the catalogue or we clipped out a coupon and popped it in the post. That has been it.
Today however, there’s yet another spot to shop. Today we have the Internet and just what a place to look that is. Despite being the new kid on the block in terms of actual places to look, the Internet is rapidly overtaking all other places to look assembled!
So when we now favour the Internet to satisfy our retail therapy habit, what future does the high street have?
Since the initial online transaction fourteen years back, the tide of sales from the high street to the Internet has been one way, and this has been gathering pace.
No further limited by deficiencies in available retail space, internet vendors can carry huge inventories that their bricks and mortar counterparts can just only dream of. Fashion stores in particular, rather that electrical or home ware stores gestionale per negozio, have cheated this new found freedom and are now able to offer unlimited fashion ranges and a larger selection of sizes within those ranges. Add compared to that a digital fashion adviser, a method selector and online fashion shows, it’s no surprise that the bricks and mortar fashion stores future looks uncertain.
It’s no surprise that high street fashion stores also provide an online presence, since the alarm bells have been ringing for many time. One or more well-known name in catalogue and home shopping has seen Internet sales overtake it’s traditional catalogue sales this year and has responded accordingly. In monetary terms alone, the return on investment on the Internet far outweighs the return of investment from a published catalogue. The expenses of producing a published catalogue are huge, which is unsustainable if the switch to the Internet continues.
With out a crystal ball, it’s fair to express that ultimately (probably sooner), shopping trips to town and flicking via a catalogue will be more of a workout in nostalgia than necessity.
To combat the swing away fro traditional shopping outlets, it’s hard to see how the high street and the catalogues can compete. You will find just a lot of advantages to shopping online.
For the time being at least, high street fashion stores are playing their part in the whole shopping mix and I’d suggest we should utilize them or before long we’ll lose them.