Consumers have a number of options as it pertains to viewing movies at home. Two of the most used are renting movies at the local video store and renting movies via an on line service. An informal survey was recently conducted on a house electronics/entertainment site about the movie viewing habits of website visitors. The outcome pointed to a few of the misconceptions that still exist about online rental of DVDs by consumers which have not even tried the service.
Participants in the survey were asked a number of questions, including how often they watch movies in the home, whether or not they rent movies online, and if not, why. Nearly 28% of those responding indicated which they rent movies online. Of the remainder, probably the most frequently cited basis for not using an online movie rental service was concern which centered round the perception that online movie rental could be higher priced than the local video store. When looking at a few scenarios it becomes evident which method is often more affordable.
For people who indicated which they watch only 1 to 3 movies per month the savings from renting online are small. Renting 2 movies per month at the local video store would average around $7.40 whereas renting from Netflix for example, should they chose the master plan that has a control of 2 movies per month, would run $5.99. After getting a video at the local store the consumer could have overnight or perhaps seven days to return the movie but an on line rental allows them to keep the movie for an unlimited amount of time.
For those people who responded which they view 1-3 movies weekly, the savings could be more significant. As an example, renting 8 movies per month would run around $29.55 at the local store and only $14.99 online should they chose the “2 out at any given time” plan or $17.99 for the “3 out at any given time” plan flixtors. As viewing increases so does the likelihood of experiencing greater savings.
For people who responded which they view 4 movies weekly (averaged out to 16 per month) the typical cost at the local store could be $59.04 while online rental could be $23.99 allowing the consumer “4 out at any given time “.Renting via a service like Netflix generally does not limit just how many movies a person views but rather, just how many movies they are able to have out at any given time. Therefore rentals are just about unlimited with most of the plans.
The next most regularly cited basis for not utilizing online movie rental services was that the average person rented movies on the spur of the moment and did not plan ahead. Certainly renting movies online and receiving them through the mail wouldn’t allow you to definitely decide at 6:00 p.m. that they wish to see The Queen and receive it so that they can be viewing the movie by 8:00 p.m. However, the delay for receiving movies selected through the mail is only 1 business day which will seem sufficient in many instances.
The ongoing future of DVD rental might be changing however as Netflix announced in early 2007 that customers would now have the choice of watching movies instantly using a streaming service that is now available for many movies. The service must certanly be quicker than most download services as streaming allows viewing of the movie because it is streamed rather than waiting until download is complete. Although a complete transition from the existing mail delivery system to a download kind of service can take time, it is clear that immediacy will simply continue to improve. It would seem that other online movie rental services would follow suit in coming years to be able to compete.
Consumers who have not been initiated into the online movie rental world also might be unacquainted with other benefits/features of such services.
* Greater selection- A typical video store has 10,000 to 15,000 titles available whereas the Netflix online movie rental service has over 80,000. This could seem to get rid of the problem of consumers coming to the store only to get that there’s nothing there which they actually want to see.
* You can find no fees linked to the delivery and return of DVD’s; and there is no planing a trip to and from the store as movies are delivered with their door or with their home via streaming.
* Movie selection is assisted by user reviews through online programs like Netflix.
* Trials of online movie rental services are usually risk free as you can find free trials available and no cancellation fees.
* You can find never any late fees nor restrictions on how long a movie could be kept.
Misconceptions about online movie rental services seem to limit the participation of a significant amount of consumers. Online movie rental probably supplies the services that most consumers want, even if they don’t really know it yet.